Small Business Web3 Implementation Roadmap

Web3 implementations fail when teams attempt everything at once. Roll out in controlled phases.

Phase A: onboarding + identity

Start with wallet connect and gated access. Keep account recovery and support process clear.

Phase B: utility

Launch one utility loop (discounts, access, or rewards), then measure adoption before adding more complexity.

Phase C: governance

Introduce structured voting only after participation and accountability patterns are healthy.